Strategy-Led Branding for Ambitious Businesses
We build brand identities through expert research, writing, design, and art direction. The world relies on a strong business landscape. Your good work deserves strong representation. Our mission is to empower companies with credible narratives.
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We think in grids, charts, graphs, systems, and statistics. We think in competitive landscapes, macro-events, and industry cycles.
But all that is nothing without heartfelt human interpretation. As real people in the real world, we can romanticize your data points. We can see the sun shining through your spreadsheets. We are business consultants and artists. Nerds and gangstas. Drivers and sweet lovers.
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Progress over pretense, necessity over norms. While we don’t fix what ain’t broke, we aren’t tied down by redundancies that masquerade as standards. We challenge industry habits that exist only because “that’s how it’s always been done.” The mission is to build strong brands — and we adapt tools, optimize systems, and get $#it done with eyes on the prize.
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We build brands with scalability and sustainability in mind.
From the start, we anticipate your brand’s growth and longevity. This informs all our decisions, from design thinking to file delivery. We create to empower: each creative step is mindful of your present capabilities and future potential.
THE PROCESS
1. Discovery
2. Strategy
3. Creation
Brand Identity
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Brand foundations, audience research, vision & mission, values, voice & tone, CSR statements, brand story, founders’ stories, brand persona
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Complete visual brand guide — logo design, logo suite, brand color palette, typography, graphic elements, photography direction
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For startups or major brand refreshes; name ideation with research & rationale; check for accessibility, uniqueness, recall, feng shui; initial due diligence with DTI and IPOPHL
Materials
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Words, images, and charts for pitches and presentations. We organize information compellingly and also provide editable templates for your team
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Copy, wireframing, design, for your landing pages, websites, apps
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Corporate AVPs, high-value reels, portraits, architecture, products, food, and more. See our production page
Training
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Teaching client teams the basics of design and art direction for business: brand integrity, review of design principles, best practices, applying strategy to design
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Teaching client teams the basics of copywriting and research for strategy: brand integrity, best practices, real writing in an AI-saturated ad industry
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Getting client teams familiar with the new brand; voice & tone; logo suite and template usage
Camille
del Rosario
Camille has 14 years of experience in branding, web design, and graphics. Beliefs: 1) Practicality and long-term usability > trendy aesthetics. 2) Visual beauty comes from the mathematical correctness beneath elemental chaos. Passionate about presentations and detail-obsessive, she has fun helping businesses shine in a tumultuous global economy.
Camille is the house writer and chief creative.
Mao
del Rosario
Mao began his career in business and finance — as a financial accountant, IT security and operations auditor, and business advisor. In 2016, he opened and scaled a manufacturing and distribution company. In 2018, he became a full-time creative, merging photo and video work with Camille’s then-independent branding consultancy. His financial, managerial, and entrepreneurial capabilities are the backbone of TBC’s creative strategy.
Mao is the house business & creative strategist, production head, and director of photography.
The lore: Once upon a time, childhood friends, conspirators, and husband-and-wife team Mao and Camille joined professional forces and never looked back. The pandemic put an end to our first official creative venture. We took time to recoup, and in 2022, we decided that it deserved To Be Continued. But what TBC really stands for is The Black Cat, a dear friend we keep in our hearts forever.
Born and raised in Metro Manila, we relocated to Central Zambales in 2023, together with our small multitude of cats. We are rather attached to the mountainous seasides of Luzon, and the beautiful West Coast sunsets.
Our edge: We are researchers first and artists second. But we make a point of making the art so good, you can’t tell. We are investigative, methodical, and academic. And that’s our unfair advantage: a real passion for turning dreams into data points, and data points into stories.
Most of the time, we work at home, among our cats and books, having great coffee every day. Between professional quests, we explore country roads on two wheels, splash around in seas and rivers, or take long journeys through montane rainforests.