2022 | BRANDING & PRODUCTION
Sierra Pitaya
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We created Sierra Pitaya’s logo suite, brand typography, and color palette. The brand design was inspired by Mexican graphics which uses bold colors and letters.
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This resthouse and dragonfruit farm is perched on a hillside of the Banahaw Volcano system’s mountain range. We helped the Ortiz family come up with a sensible, easy-to-say name for the property — Sierra Pitaya, which translates to “Dragonfruit Mountain.”
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Since the house was not yet 100% built at the time of our visit, we created the initial video features for the property’s highlights and surrounding areas, such as the honey bees, orchard, and nearby hill.
Sierra Pitaya is the Ortiz family’s homestay and dragonfruit farm in Dolores, Quezon. We helped create the property’s visual branding and initial production materials, for its potential marketing needs. At the time of this project, the family planned to do social media marketing and eventually create an AirBNB listing.
