How to Leverage Photo and Video Production for Your Advertising Needs

Visual content is still king, even in a world where trends change lightning-fast and visibility algorithms change even faster. Photos and videos are essential tools for businesses to showcase their products and services. Media creation is always lowering its barrier to entry with more accessible tools each year, and social media’s ease of use is pretty much global. The demand for high-quality visual content has never been greater.

To stand out in crowded marketplaces, businesses find themselves in need of compelling visual content. It’s show and tell, all day every day. Here are five reasons you should leverage photo and video production for your advertising needs:

1. Showcase your products or services

Photos and videos are the easiest way to showcase your products or services in action. With to-the-point visuals, you can quickly highlight the unique features and benefits of your offerings, making them easily digestible, and therefore more appealing, to potential customers.

2. Tell your brand's story

Beyond the declarative, there’s the narrative. Once you’ve shown the world your product or service, you can also use photos and videos to tell a powerful brand story. Communicate your brand’s origins and values, showcase your company culture, and connect with your audience on a more personal level.

3. Increase engagement on social media

Visual content tends to perform better than purely text-based content on social media. By creating eye-catching photos and videos, you can organically increase follower engagement and expand your reach to a wider audience.

4. Create ads that convert

Photos and videos have the power to guide a customer throughout the entire marketing funnel, from awareness and engagement, all the way to conversion. High-quality photos and videos can also be used to create ads that convert effectively. Compelling visuals and a clear call-to-action will more easily persuade potential customers to take action and convert into paying customers.

This video’s CPE (Cost Per Engagement) when run on Meta ads was a stunning Php 0.033. The average is Php 4.64. This is a result of good audience targeting combined with visually effective, well-planned story-based content. As a 30-second video, it’s also much longer than is recommended for its ad formats as of early 2024. But it outperformed most ads in its category.

5. Build brand recognition

Consistent, high-quality visual content can help build brand recognition, or brand recall — a worthy goal for all aspiring successful businesses. By using a consistent visual style and producing on-brand photos and videos, you can increase your brand’s chances of being remembered. Good brand recall leads to customer loyalty, and this means nothing but more conversions.

Is photo and video production really necessary for my business?

Production always comes at a cost. As a business owner, you may be wondering if high-quality photos and videos are always necessary for your advertising needs. While it's true that not every marketing campaign requires top-of-the-line production, it's important to consider the impact that well-produced visual content can have on your audience.

Today, consumers are constantly bombarded with ads and other content, so it's crucial to create content that stands out and grabs their attention. Investing in professional photo and video production can help your brand rise above the noise and make a lasting impression on your target audience.

Furthermore, high-quality visual content can help boost your brand's credibility and legitimacy. Poorly produced visuals can make your brand appear amateur and unprofessional, which can be a turn-off for potential customers. On the other hand, high-quality visuals can enhance your brand's reputation and position you as a trustworthy and credible business in your industry.

It's important to note, however, that high-quality production doesn't necessarily mean high cost. With advancements in technology, there are many cost-effective options available for producing professional-grade visuals, such as using smartphone cameras for good “organic” content. Hiring decently experienced freelance photographers and videographers will also take you a long way.

This video’s CPC (Cost Per Click) when run on Meta ads was Php 0.84. The average is Php 1.13. Not bad for a purely smartphone-shot video!

Ultimately, the decision to invest in high-quality visual content should be based on your brand's specific goals and target audience. If your brand relies heavily on visual elements to tell its story, then investing in professional production may be a worthwhile investment. On the other hand, if your brand's messaging is more text-based, then investing in high-quality visuals may not be as crucial.

At TBC Manila, we understand the importance of visual content in today's digital landscape. Whether you need high-quality photos, videos, or both, our team of experts can help you create visual content that resonates with your audience and supports your business goals. Contact us today to learn more about our photo and video production services.