2024-2025 | PRODUCTION & SOCIAL MEDIA
For Keeps Clean Beauty
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We researched, wrote, and art directed social media content for For Keeps Clean Beauty’s organic and digital ad campaigns.
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To supplement our content creation and lessen the use of stock and old assets, we produced photos and videos in-house.
For Keeeps Clean Beauty is a local brand that makes clean, non-toxic home and skincare products. Their mission to be “radically kind” resonated with our team — they profess themselves committed to being socially responsible, eco-friendly, cruelty-free, sustainable, and locally made. In our content creation journey, we aimed to share this brand’s mission of Radical Kindness to the world.
Authentic short-form content, beyond trends.
For For Keeps, TBC’s strategy would favor the heavily informative, apart from product-centric content. This is in keeping with our goals to ramp up awareness, engagement, and loyalty. Awareness, for the uncaptured segment of the market; engagement, for people who are familiar with the brand but haven’t bought in; loyalty, to convert the many holiday and corporate gift bulk purchasers and their recipients into faithful brand advocates.
Mid- to late 2024 was full of loud, bite-sized short-form media. While trendjacking can be viable and effective, we usually recommend it as a supplement to a content plan, not a priority — so the vast majority of our content was clear and straight to the point. This worked wonders for digital ad conversions.
From 2024 to 2025, the novelty of AI was booming among social media content creators. While we don’t shy away from the tools, we use them with the utmost care — we believe simplicity and authenticity are the best and classiest ways to go. This didn’t just apply to AI: it also meant that our use of even stock imagery was sparsely measured.
Production to supplement the client’s content library
Upon engagement, For Keeps already had a healthy library of lifestyle and product images. However, with packaging updates, new products, and the need for fresh content, many old photos were becoming redundant or unusable. We supplemented our content with photos and videos by TBC.
