Visual+Communication Strat
2024-2025 | SOCIAL MEDIA CONTENT
Pilmico Feeds
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Our copywriting methods are research-driven, on-brand, and consumer-targeted. We made sure to keep this brand’s content informative and value-adding for their consumers.
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Apart from well-written content, we applied thoughtful art direction for this brand’s organic and paid online media. We worked with the Aboitiz Foods - Pilmico Feeds team to channel their existing consumer data into informative creative content.
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In collaboration with the client, we formed a strategy to strengthen topical authority and brand positioning.
Pilmico Feeds is an Aboitiz Foods company. In a drive to inform and engage with audiences while providing real value to the new generation of agriculture workers, we produced data-driven, strategically planned social media creative content for Pilmico Feeds. This reflected a growth in their online engagement ranging from 2X to 10X.
A BAMBU DIGITAL INC
x TBC MANILA PROJECT
Authentic short-form content, beyond trends.
In a time of brainrot short-form media (mid-2024), we chose differently. Our strategy relied on substance over trends. This was not a decision made lightly: Our research showed that trendy content is in fact pretty viable — and yet, there’s still a gap when it comes to value-adding content for Pilmico’s audiences. With a limited bandwidth for content creation, we chose to prioritize against the norm. There was an unmet need for educational, evergreen material — fresh, factual, and engaging.
Pilmico Feeds markets to agribusiness suppliers — people who are intensely interested in agriculture best practices and product feeding guides. Pilmico prides itself on its technical support system, and we sought to communicate this availability with their current and potential retailers.
In short, we focused on a lot of end-of-funnel content. As of our engagement, most Pilmico Feeds products could only be bought via their distributor (“Partner”) network; therefore, we didn’t focus on online conversion. Rather, we provided audiences with technical “teasers,” often pointing to downloadable content, to retain interest and loyalty.
