2024 | BRAND REFRESH
FEU Alumni Association
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We created the revamped logo, colors, and typography of the Far Eastern University Alumni Association.
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We created brand materials: letterheads, folders, envelopes, cards, and sample alumni IDs.
Established in 1928, Far Eastern University is a university in Manila, Philippines. Today, it’s a multi-campus institution with a diversity of programs in business, arts, sciences, and technology. The university is celebrated for its iconic Art Deco campus and vibrant student life. Most relevant to this project, FEU is proud of its strong alumni network that actively contributes to Filipino society.
Art Deco Elements
FEU Manila is the largest Art Deco complex in the Philippines, recognized by UNESCO for its cultural heritage efforts. This logo study utilizes line art elements and typography that echoes the Art Deco movement.
Original Seal Elements
The 8-pointed star comes from the FEU coat of arms, representing FEU's first eight main disciplines. The triple baybayin K is also present: Katotohanan, Kagandahan, Kabutihan.
5:6 Ratio
Similar to the original FEU seal, so this logo can work alongside it.
