2023 | BRANDING & SOCIAL MEDIA
Sumthn Coffee Bar
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We created Sumthn Coffee’s logo suite, brand typography, and color palette. The vibe: Seoul meets New York — a hole-in-the-wall gallery café.
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We also created Sumthn’s starter pack of social media design templates on Canva, for low barrier for entry, branded materials their in-house team can use indefinitely.
Sumthn Coffee Bar in MyTown Los Angeles, BGC, is the brainchild of makeup artist and content creator Raiza Contawi. It’s a chill space flooded with comforting, warm light. The aesthetic is understated at a glance, deceptively so — a closer inspection of the details reveals little bursts of quirky creativity. In creating the brand identity for Sumthn, we blended the mood of a writer’s mini-escape to a back-streets café with a touch of bustling, high-flying urbanite.
Life Diaries: Building my own CAFE ☕️ | Raiza Contawi
Cafe Vlog: Chill week at the shop 🤎 | sumthn coffee bar
Celebrities in business: Brewing success in content creation and business | The Final Word
CNN Philippines, 2023: “Going from beauty guru to cafe owner, vlogger Raiza Contawi opened Sumthn Coffee Bar early this year.”
The Sumthn letterform is shown here with a ballpoint pen-ink bleed effect. It’s heralded by Sumthn’s deliciously sweet take on a Viennese café staple, the Einspänner (photo from @sumthncoffeebar).
The logo suite consists of a single letterform in three different textures — from sharp and smooth to rough ink.
