2023-2024 | SOCIAL MEDIA CONTENT
InPlay Philippines
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We planned and wrote compelling, creative content for InPlay’s organic social media posts, with a strong focus on safe gaming.
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We art-directed and designed social media posts for InPlay’s organic content. From 2023 to early 2024, the design language consisted of InPlay’s proprietary elements, combined with game provider designs and premium stock assets.
We created social media content for InPlay, a PAGCOR-licensed online casino in the Philippines. While keeping the visuals fun and accessible for players (game awareness, gameplay teasers), we focused on maintaining the exclusivity of an adults-only space. We also strengthened our responsible gaming campaign, a priority in organic content creation.
A BAMBU AGENCY
x TBC MANILA PROJECT
Fun, engaging, and responsible.
There’s no getting away from the addictiveness of gaming. Our team is no stranger to highly regulated industries: our work spans the gamefowl and tobacco industries, which, like casino gaming, have strict limitations in social media and digital advertising. The strictness exists for a reason. Anything addictive in nature will market itself eventually, hence the limitations.
Hitting the first goalposts — to be fun and on-brand — was easy. The fun of gaming will take care of loyalty, so loyalty is a secondary goal while awareness and engagement come first.
The bigger visual design challenge was to play within the limitations. First, materials should appear fun while retaining an exclusively adult vibe. This is to avoid attracting minors. Second, we constructed our content plans with responsible gaming awareness in mind. This is something PAGCOR requires from all its licensed gaming providers. Among other responsible gaming messages, we brought attention to PAGCOR’s Exclusion Program, which allows players or their family members to ban players from gaming establishments for a period of time.
