2022+ | BRANDING, PACKAGING, MARKETING

LIX Technology

We designed the LIX brand from its logo suite and brand guide to its packaging and most marketing materials.
We collaborated with the manufacturers to determine product specs and colors, as well as designed the packaging to conform with our target market and industry regulations.
Art direction and storyboarding for LIX’s 3D promo video with TBC Manila’s 3D artist Justin Naguit.
We built the LIX e-commerce website to be on-brand and informative — a visual treat as well as an easy-to-use shopping resource.
Balancing visuals with strategy, we created templates and designs for print materials, marketing materials, social media posts, and more.
Event planning, event branding & collateral design, and stage design for LIX Paskoro on December 2, 2023.

LIX is a landmark case study in our portfolio. Marketing tobacco products — particularly vapes — is beset with hurdles (and reasonably so). LIX strives to be a brand that isn’t just fully regulation-compliant, but a game-changer as well. We crafted eco-conscious messaging for its semi-disposable flagship product line. In storefronts full of dark, edgy-looking devices, LIX’s soft, sweet pastels provide a visual a ray of sunshine.

As of January 2024, LIX Eco devices are now available in Lighters Galore and Fuma branches nationwide.