2022+ | BRANDING, PACKAGING, MARKETING
LIX Technology
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We designed the LIX brand from its logo suite and brand guide to its packaging and most marketing materials.
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We collaborated with the manufacturers to determine product specs and colors, as well as designed the packaging to conform with our target market and industry regulations.
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Art direction and storyboarding for LIX’s 3D promo video with TBC Manila’s 3D artist Justin Naguit.
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We built the LIX e-commerce website to be on-brand and informative — a visual treat as well as an easy-to-use shopping resource.
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Balancing visuals with strategy, we created templates and designs for print materials, marketing materials, social media posts, and more.
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Event planning, event branding & collateral design, and stage design for LIX Paskoro on December 2, 2023.
LIX is a landmark case study in our portfolio. Marketing tobacco products — particularly vapes — is beset with hurdles (and reasonably so). LIX strives to be a brand that isn’t just fully regulation-compliant, but a game-changer as well. We crafted eco-conscious messaging for its semi-disposable flagship product line. In storefronts full of dark, edgy-looking devices, LIX’s soft, sweet pastels provide a visual a ray of sunshine.
As of January 2024, LIX Eco devices are now available in Lighters Galore and Fuma branches nationwide.
