Visual+Communication Strat
2024-2025 | SOCIAL MEDIA CONTENT
Salto Gamefowl Feeds
-
Our copywriting methods are research-driven, on-brand, and consumer-targeted. We made sure to keep this brand’s content informative and value-adding for their consumers.
-
Apart from well-written content, we applied thoughtful art direction for this brand’s organic and paid online media. We worked with the Salto team to channel their existing consumer data into informative creative content.
-
In collaboration with the client, we formed a strategy to strengthen topical authority and brand positioning.
Salto is an Aboitiz Foods company under Pilmico Feeds. In a drive to inform and engage with audiences while providing real value to gamefowl breeders, we produced data-driven, strategically planned social media creative content for Salto. This reflected a growth in their online engagement ranging from 2X to 10X.
A BAMBU DIGITAL INC
x TBC MANILA PROJECT
Authentic short-form content, beyond trends.
In a time of brainrot short-form media (mid-2024), we chose differently. Our strategy relied on substance over trends. It’s also in Salto’s best interests to keep it professional, informative, and serious online. We focused on the breeding aspect of gamefowl feeds, instead of the strictly regulated game — nutritional facts, distributor highlights, animal health, and farm upkeep.
The team approached this project with very little knowledge about the gamefowl industry. In order to communicate effectively, we dove into research about gamefowl history and best farming practices. Salto prides itself on its technical and animal health support, and we wanted to express this in the content. We also aimed to shed light on the passionate individuals representing Salto — its breeders and distributors.
