Visual+Communication Strat
2024-2025 | SOCIAL MEDIA CONTENT
Maxime Pet Food
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Our copywriting methods are research-driven, on-brand, and consumer-targeted. We made sure to keep this brand’s content informative and value-adding for their consumers.
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Apart from well-written content, we applied thoughtful art direction for this brand’s organic and paid online media. We worked with the Aboitiz Foods - Pilmico Feeds team to channel their existing consumer data into informative creative content.
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In collaboration with the client, we formed a strategy to strengthen topical authority and brand positioning.
Maxime is an Aboitiz Foods company under Pilmico Feeds. As of our engagement, Maxime products were available for purchase in major online marketplaces. Our goal was to inform and engage with audiences, while nudging sales to the correct marketplaces.
Among our Pilmico Feeds accounts, Maxime probably saw the most organic growth and engagement with our content. Audiences naturally gravitated towards the authentic approach — and we can’t discount the power of a great pet photo!
A BAMBU DIGITAL INC
x TBC MANILA PROJECT
Authentic short-form content, beyond trends.
In a time of brainrot short-form media (mid-2024), we chose differently. Our strategy relied on substance over trends. This was not a decision made lightly: Our research showed that trendy content is in fact pretty viable — and yet, there’s still a gap when it comes to value-adding content for Maxime’s audiences. With a limited bandwidth for content creation, we chose to prioritize against the norm. There was an unmet need for educational, evergreen material — fresh, factual, and engaging.
Maxime’s #LiveYourBestLifeTogether campaign markets to doting furparents — people who are passionate about giving their pets good care. To evoke engagement beyond product promotion, we dove into topics that resonated with pet lovers’ hearts — traveling with pets; nutritional information; adoption. This approach turned out effective in boosting engagement for Maxime.
Authenticity is our not-so-secret secret for Maxime’s engagement boost.
We put ourselves in the minds of true pet owners — not a huge challenge as our team loves animals. Notably, we refrained from using AI pet photos. There’s absolutely no need — and this had a direct effect on content effectivity.
